霍恩基金张仕谦在2016中韩创投合作论坛的发言

发布时间:2016-10-27 18:30

       2016 中韩创投合作论坛由韩国中小企业厅、韩国风投资本协会、中国广州天英汇创新创业大赛组委会联合主办,于2016年10月27日在韩国首尔举办。霍恩基金董事总经理张仕谦先生受邀作为中国投资人代表在论坛上发言。

       张仕谦先生对于众多优秀的韩国企业看重中国市场、为进入中国市场而积极准备这一现状感到非常高兴。他表示,中国的创投环境具有自己的特色,而且创业竞争十分激烈,因此韩国项目在进入中国市场前需要详细了解中国的创业环境、做好充分的准备。比如市场销售、商业模式迭代以及本地化很重要,如果照搬国外的模式很难和本地企业竞争。

       其次,将韩国优势技术和人才与中国的大市场和领先的商业模式相结合是个不错的模式。韩国在通讯、美容、影视IP等方面具有优势地位,可以通过输出技术和人才并结合中国多变的商业模式,中韩联合以争取更高成功率。

       最后,基于强强结合的理念,霍恩基金长期致力于海外优秀项目的挖掘和投资,霍恩基金在硅谷投资的从事3D重建的Virtroid公司正是海外技术+中国市场的最好结合,此项目也于今年7月被全球AR巨头Magic Leap整体收购完成退出。霍恩基金期待在韩国也能挖掘到类似甚至更优秀的技术公司,投资孵化,与其共同成长!


2016 China & South Korea Venture Capital Cooperation Forum was co-organized and held at Seoul, South Korea on October 27, 2016. Mr. Zhang Shi Qian, the managing director of Horn Fund was invited to speak at the forum as a representative of Chinese investors.

Mr. Zhang was pleased to see that so many good Korean enterprises think highly of China’s market and take actions to enter it. He said that China's market has its own features, and the business competition is very fierce, so Korean enterprises need to learn more about China's business environment and well prepared before entering it. Especially it is difficult for foreign companies to compete with local ones in marketing, business model, etc. Localization is very important.

Second, it is a good model to combine Korean’s high-tech and talents with China’s big market and leading business model. South Korea has advantage in communication, beauty, film and television IP. If Korean can better cooperate with China, both of them can reach a higher success rate.

Finally, based on the idea of “WIN-WIN”, Horn Fund committed to invest excellent overseas projects. The investment case of Virtroid, a 3D reconstruction firm in Silicon Valley, is the best example of Horn Fund’s idea of “overseas technology + Chinese market”. This firm was merged by Magic Leap in July 2016. Horn Fund expects to invest similar or even more excellent high-tech companies in South Korea and grow together!

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